James DeMonaco

The central concept that for 12 hours the American government makes all crime legal has always been the main selling point for The Purge series. There’s inevitable sociopolitical commentary there, not to mention the smaller question of what kind of people would participate in such brutality. Striking ad campaigns for the first two films turned them into massive financial successes, and the forthcoming third film, The Purge:

In The Purge, a happy, wealthy family gets ready for the annual night of the Purge, a 12-hour period during which all crime is legal. This new way to fight crime has been very successful – crime is at an all time low, as is unemployment. Moreover, it is supposedly an easy way to rid society of those who do not contribute.