marketing

Demand It! How PARANORMAL ACTIVITY Changed Film Marketing Campaigns
Demand It! How PARANORMAL ACTIVITY Changed Film Marketing Campaigns

In 2007, director Oren Peli spawned the multi-film, multi-million-earning Paranormal Activity franchise. Nearly thirteen years…

IT COMES AT NIGHT And The Troublesome Issue Of Misleading Marketing
IT COMES AT NIGHT And The Troublesome Issue Of Misleading Marketing

It Comes at Night advertises itself as horror, but is in actuality a more atmospheric, spine-tingling thriller; here’s why this was an issue.