Cinematic Advertisements: How Modern Hype Changed Cinema Ads

In the latest of our cinematic ads series, here we describe the effectiveness of advertisements in the cinema for different types of films.

CENTS: Praising The Smart Ones
CENTS: Praising The Smart Ones

Cents is a film about a teenager attempting to find her identity; though not without its shortcomings, it is a refreshing and admirable film.

THE ZOOKEEPER'S WIFE Trailer
THE ZOOKEEPER’S WIFE Trailer

Whether the real-life zookeeper’s wife let her son nap with lion cubs is questionable, the menagerie of The Zookeeper’s Wife should make for lots of unusual encounters as the characters hide from and scheme against the Nazi regime.

Aliens Attack! The On-Screen Evolution Of Our Extraterrestrials
Aliens Attack! The On-Screen Evolution Of Our Extraterrestrials

Our relationship with extraterrestrials has been a bumpy ride to say the least, but why is Hollywood so fascinated with them? Who has contributed to this ever-changing portrayal of extraterrestrials? And what are the many faces of alien life?

ARMY OF ONE: An Apolitical Political Comedy

Army of One could have been a lot of different things, with plenty of room to shock and titillate fans of Larry Charles’ usual propensity for visceral subversions of cultural norms. Instead, the movie falls flat as a conservative piece of biographical fiction.

I AM NOT MADAME BOVARY: A Highly Stylised Critique Of Chinese Bureaucracy
I AM NOT MADAME BOVARY: A Highly Stylised Critique Of Chinese Bureaucracy

I Am Not Madame Bovary is highly critical of Chinese bureaucracy, both using the plot to highlight its inability to care about anything other than their job position, as well as poking fun at the workings of officialdom with the conversations between the officials themselves.

TONI ERDMANN: 2016's Most Inexplicable Critical Success Story
TONI ERDMANN: 2016’s Most Inexplicable Critical Success Story

There is a story with immense emotional depth within Toni Erdmann, but the movie is so frequently dull, when the moments of comedy arrive they can feel somewhat cynical.

THE NEW MAN: An Intimate Portrait Of Modern Fatherhood
THE NEW MAN: An Intimate Portrait Of Modern Fatherhood

The New Man is a fascinating insight into modern fatherhood, male identity, cultural expectation and the torturous path of late parenthood.

BEAUTY AND THE BEAST Trailer
BEAUTY AND THE BEAST Trailer

The casting of Emma Watson in Beauty And The Beast, who is arguably the most prominent bookish feminist of the right age to play Belle, was the first sign that this project was headed towards a faithful and loving remake.

ARRIVAL: A Great Watch Suffers Upon The Dichotomy Of Interpretation
ARRIVAL: A Great Watch Suffers Upon The Dichotomy Of Interpretation

Arrival shows up where the crowds would expect it to, in the emotional department. But upon further analysis, the film lacks the wit or width for uncertainty, and it has only one dimension to offer as entertainment.

CAPTURE: An Unusual & Fun Documentary
CAPTURE: An Unusual & Fun Documentary

The humor in Capture is one of its best qualities. This isn’t the humor that comes from telling a good joke, but rather from the spontaneous situations that the people find themselves in.

MONSTER TRUCKS: A Hybrid Vehicle That Relies Heavily On Suspension Of Disbelief
MONSTER TRUCKS Trailer

With its $125 million budget and $115 million expected loss, Paramount doesn’t seem to trust Monster Trucks will be a success.

IN A VALLEY OF VIOLENCE: Ti West's Subversive Take On The Western
IN A VALLEY OF VIOLENCE: Ti West’s Playful Take On The Western

Ti West may be best known in the indie horror circuit, yet with In a Valley of Violence he has proven that he has additional genres up his sleeve.

JULIETA: Pedro Almodovar's Almost-Return To Form
JULIETA: Pedro Almodóvar’s Almost-Return To Form

Julieta is an earnest drama and has been noticeably billed by Almodóvar himself as his welcome return to the “cinema of women”.

Movies Opening In Cinemas On November 25 - Miss Sloane
Movies Opening In Cinemas On November 25

Opening in cinemas this week are Allied, Miss Sloane, Moana, Lion and more. We’ve compiled the info & trailers!