Cinematic Advertisements: Film Trailers In The Digital Age

Cinematic Advertisements: Film Trailers In The Digital Age

Advertising is one of the driving forces alongside film that is keeping cinemas alive. I analysed how general advertisements are being handled within cinemas in an earlier article titled “Cinematic Advertisements: Forgotten Potential?

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Joseph is an Austro-American media and communications student currently living in Austria, who grew up with film most of his life. Having won a new appreciation of cinema as an art form and as an industry, he aims to learn as much about it as he can.