hype

Away From The Hype: GHOSTBUSTERS (2016)
Away From The Hype: GHOSTBUSTERS (2016)

In a new series, Sean Fallon takes a fresh look at films that attracted controversy and excess hype during their initial release to see if they hold up today. First up: Paul Feig’s all-female remake of Ghostbusters.

Cinematic Advertisements: How Modern Hype Changed Cinema Ads

In the latest of our cinematic ads series, here we describe the effectiveness of advertisements in the cinema for different types of films.