Nineties psychological horror The Blair Witch Project wasn’t an instant hit. Though a triumph with critics, its box office success was slow, but it now stands as one of the most financially successful independent films of all time, and as a forefather of the found footage trend. Not only did The Blair Witch Project pave the way for found footage horrors like [Rec], V/H/S, and the Paranormal Activity series, sci-fis and fantasies like Cloverfield, Trollhunter and Chronicle also used the format.
The idea of the “secret sequel” seems to be a new marketing scheme in horror cinema as of late. Earlier this year, a sequel to the film Cloverfield came out, called 10 Cloverfield Lane, yet nobody knew it was a sequel until a couple months before its premiere. In similar fashion, Blair Witch, the sequel to 1999’s seminal horror The Blair Witch Project, was originally filmed under the fake title “The Woods” so as to hide its true intentions.
Blair Witch is 2016’s second hidden horror sequel, joining 10 Cloverfield Lane in utilizing a late-game title reveal to cause a swarm of free internet buzz. Both film franchises are known for their unusual marketing strategies, which makes the tactic a bit less off-putting, but it still elicits fear that the flashy move is a cover for sub-par material. By the time 10 Cloverfield Lane was actually released, most viewers were genuinely surprised by its quality, and I’ve got a feeling that Blair Witch might become a similar shocker.
With the revival of witchcraft in pop culture, now seems like the right time to look back on Practical Magic starring Sandra Bullock and Nicole Kidman.
Dinner with Dames Case File Who: Simon Barrett, writer of Blair Witch and The Guest, & Cinefemme board and volunteers – Michele Blackwell, Kimby Caplan, Lagueria Davis, Rory Gory, Heidi Honeycutt, Michelle Kantor, and myself, Jenna Payne What: Dinner 1.
On Thursday, September 22, Blair Witch writer Simon Barrett is hosting the very first Dinner With Dames (DWD). Organised by Jenna Payne in collaboration with Cinefemme, it’s an opportunity for a group of up-and-coming women filmmakers to enter a dialogue about diversity issues and obstacles women face in the entertainment industry, while enjoying a meal. High level industry players are invited to every dinner, in an attempt to break down the barriers of access, help demolish the myths about female filmmakers and to promote more conscious hiring practices in Hollywood.
Film Inquiry compiles a list of the movies that are opening in cinemas every Tuesday. Opening this week: Snowden, Bridget Jones’s Baby, Blair Witch, Mr.
Beyond the North Woods offers hope for local, micro budget filmmaking to reinvigorate even the most familiar of premises, turning content back into art.